
About two weeks ago my blogger pal Shannon over at Show Me The Mom sent me an email saying she had referred me to a writer at the New York Times. They were looking for mothers of teens and tweens that use Axe Body Spray and other colognes, etc. Perhaps it was my comment that being in a car with my Axe covered boys was like going for a jog behind a mosquito truck that caught her attention.

I was all OMG the New York freaking Times? For reals? Calling me? But wait. Are they allowed to call me? I mean isn’t that paper for people that are, I don’t know, SMART? Because I am so not smart. Well, at least not New York Times smart. I mean I can tell you the difference between a good and a bad wine or how to wipe a four year olds butt while screaming at a fourteen year old to get off the Xbox because his retinas are gonna have holes in them if he is on it for one more minute. But. Like New York Times smart. Dude. NO.
Later that day, my phone rang, and I heard this, “Hi Stefanie. This is Jan Hoffman from the New York Times.” And. All I could think was. Well, there goes the New York Times.
Ooph in the NYT.
posted: 01/30/2010 | comments : 30
Well how cool is that? The New York Times. Pretty dang cool. My 14 year old douses himself in that too. Swagger is the one he likes. Of course he doesn't want the kind I have buy one get one free coupons for!
02/03/10 18:21 PM
2. Clau said:
From Indi to the world...here she goes! You and J are setting a great example to all 3 of your boys... Humble Success!
02/03/10 17:09 PM
Hi Stephenie,
I love your photo of the mosquito spray truck - the image is not far off from what goes on in the bathroom each morning with the chemical body sprays! I mentioned your blog and quote in my latest blog, which points out some concerns about chemicals used in body-care products: http://crazysexylife.com/2010/guys-we-don%E2%80%99t-need-to-smell-you-coming/
This is an important part of the story the Times did not cover: While these body-spray ads promise masculinity, the irony is that the products may have the exact opposite effect on the bodies of developing boys! Please check out my blog and I'd love to hear your comments.
Best wishes,
Stacy Malkan
Author, "Not Just a Pretty Face: The Ugly Side of the Beauty Industry"
www.safecosmetics.org
www.twitter.com/safecosmetics
02/03/10 14:20 PM
4. Beccah said:
This is great! Congrats!
02/02/10 12:22 PM
5. Aaron Deschiber said:
Hi. Not to be a downer but I used to use the Axe equivalent when I was a teen (am now 32 y.o. man) . Then someone gave me an article about the toxic chemicals in most colognes and deodorants. Unfortunately, it was pre-internet days and I've never been able to find that article again. Anyway, if you google toxic and colognes, you'll get a ton of hits. Not sure it it's all true and certainly can't say if your sons colognes are a problem (maybe not all colognes), but worth thinking about for safety's sake, right?
02/02/10 09:36 AM
Hey Steph,
Love your boyzz! It makes me think of growing up with an older brother that literally stunk up the entire house when getting ready for a date. All I could think about was... does she really like this ****!? It still makes my nostrils burn just thinking of it. Congratulations!
02/01/10 20:51 PM
7. Vix said:
NY....
oh crap they latch on to all our great stuff.......
first working out (hello fatties), then yoga, organic, green, soy, being nice, not using your horn except for in an emergency, mac, juicy ( iknow i just had to put that in), cotton, i won't even get into music and the arts, there's meditation and surfrider... and so on...........
ewwww...... they BOIL their lobster and speak in boring complete sentences....i think the chic's wear pantyhose.....that is so NOT right!!!!!!!!!
and NOW.......they want STEF and OOPH.....it was just a matter of time!!!!!!!!!!!
don't forget where you came from HOTPANTS!!!!!!!!!!!!!
xoxox vix
02/01/10 15:11 PM
8. Liz said:
NICE....very nice! (-:
02/01/10 14:57 PM
9. Danielle said:
What fun! Congratulations to you!
02/01/10 12:25 PM
10. Tiffany said:
Look at you! So glad you are getting the recognition you deserve Mrs. Mullen. :) Great work.
02/01/10 09:14 AM
11. Dad said:
Congrats!!!! I always knew your were special and now the Country or hell the whole world should get to know your wit. Keep on writng. Love ya, DAD
02/01/10 04:12 AM
I love the article! How cool is that?
I wish when I was a teenager, that my younger brother had been like your boys. Geez he stunk!
02/01/10 02:32 AM
13. Megan Maes said:
Woo hoo! Congrats. My favorite part was when they referred to you as "Mrs. Mullen." I thought "That's not right! Her name is Stefanie."
P.S. Are the boys loving or hating that their pics are in the NYT?! Funny.
01/31/10 23:56 PM
Congrats Stef-
I am not surprised one single bit that your mug was pictured in the New York Times! The entire country should know you, Ooph, your writing talent and your continued success!
You have a very bright future and I am so happy for you! Cheers! Sarah
01/31/10 21:30 PM
15. Alex said:
It's about time the NY Times discovered you! Love all of your stories and the advice. Thank you for making me feel like I'm normal! What a fun article. Great photos!
01/31/10 20:46 PM
16. Lisa R. said:
I'm deathly afraid to show this article to my 13 year old son, who happens to be very good friends with Noah. how cool would it be for him to see his friends pictures in the paper?? There's been a can of Axe in his bathroom drawer for a few years now and his older sister has instilled her infinite wisdom upon him that the smell is nauseating and that the boys who wear it to school make everyone gag. Would this article make him give it a go? I don't know. Does the aroma of Axe mix well with the stench of back-to-back lacrosse games?
01/31/10 18:06 PM
17. Denise Cavanagh said:
Yesterday, my 8th grade daughter and her friends all dressed up like boys for a surprise birthday party for one of her friends: sagging jeans, tightie whities and all. She wanted to smell like Axe for the whole effect, but she thought it would be GROSS to use his deodorant. So she opted for her dad's cologne instead. Thank you for helping me notice and laugh about all the real things in my life. You ROCK! and the New York Times? Hell Yes!
01/31/10 13:32 PM
18. Suzy said:
You go girl! Stefanie. This is fantastic!!!!!!! Keep us posted and keep writing terrific stories!
01/31/10 13:32 PM
19. Sandi Tropio said:
Congrats Stefanie! You have so much talent and your writing inspires me. This is very exciting...best of luck to you going forward. :)
01/31/10 10:15 AM
20. Diane Chandler said:
Congrats Stef! I always laugh and sometimes cry reading your amazing blog and I am so happy that the people at the new york times see how special and (smart) you are!!!!! By the way, I am so happy I have girls!!!!!
01/30/10 22:51 PM
21. Annie said:
Stefanie...you are great! I wish I could be your friend for reals and hear your funny stories, let my kid play with yours (Colton) not the big boys because she might fall in love with them at her ripe old age of 5 and who needs that! I could ask your husband to come over and fix things at my house.....for nothing in return!
Honestly you are an incredible writer and I enjoy reading every one of your posts! Congrats on the national recognition....you deserve it! I hope some smart agent picks you up so I can read pages of this comedy!
01/30/10 21:57 PM
22. Nicole Holliday said:
You are hilarious and NYTimes smart! What a treat for these east coast readers to meet you!
01/30/10 19:14 PM
Hi guys!!!
The Blog is an amazing site to share interesting information. I´m so glad to met you at this moment... ahh... ophhss in New York Time was excellent. Really It was a great and awesome article...
Bye
Jonathan Marín
01/30/10 19:00 PM
Thanks for clueing me in to what lies ahead! I'll get my nose plugs ready!
01/30/10 19:00 PM
25. Jenny said:
Great article and obviously the NYT recognizes an awesome blog when they see one!!! Love your writing, sense of humor and creative recounts of your daily life! Always so great to see how you can take an ordinary day and make it memorable! Congrats
01/30/10 18:27 PM
26. Beth Garrison said:
Read the article Stef, nice job by you! You are fierce!!!!
01/30/10 17:04 PM
27. Rosa said:
I just read the NYT article. It was terrific! I agree, your boys are very handsome. Thank God my 16 year old is past the Axe stage. We can all breathe easy again.
01/30/10 16:30 PM
Yeah, the 'spray on macho' line had me giggling too. Congrats!! That is really freaking awesome.
01/30/10 10:39 AM
29. Heather Swortwood said:
Congrats Stef. You are on fire!
01/30/10 10:26 AM
AWESOME!
You are national, dude.
Your boys look cute (not in like a Mrs. Robinson, creepy coo-coo-cachoo way at all..) but even better? The picture of you is HAWT!
Best New York Times quote ever:
“Every day they walk out the door in a cloud of spray-on macho,” Mrs. Mullen said.
You rock, Mrs, Mullen!
;) xo
01/30/10 07:53 AM